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October 22nd, 2019 Benjamin Moore Color of the Year 2020

Benjamin Moore is kicking off the new decade with Color of the Year 2020, a flawlessly happy, upbeat palette lead by First Light 2102-70. Helping us transition into the new decade with ease, this soft pink provides an ideal alternative to the abundance of whites and beiges we have seen this past decade. To add to the versatility of this dusky, blush pink, First Light 2102-70 can satisfy both cool and warm hue lovers alike as it fuses both worlds perfectly.  

First Light 2102-70, however, is not the only option for 2020.  The Ben Moore team also selected 9 other colors to go along with this timeless pink. Another great feature of Benjamin Moore’s 2020 Palette is that there is something for everybody–from soft, almost pastel hues like Crystalline AF-485 and White Heron OC-57 to deep, dramatic shades such as Cushing Green HC-125 and Blue Danube 2062-30.


Photo Courtesy of Benjamin Moore

Where can I use these colors?

Because these colors complement each other unbelievably well, you can paint each room of your house with one of these colors.  But if you would rather test out a few rooms/areas before fully committing to any of these colors, powder rooms, mud rooms, or perhaps just a ceiling are great ways to try out any of these beautiful, playful colors.  

Benjamin Moore’s Creative Process

One thing is certain, Benjamin Moore’s team wanted to put together a happy and positive palette that would subconsciously lead us into new beginnings filled with “authenticity and optimism,” as Andre Magno, Benjamin Moore’s Director of Color Marketing and Development puts it–and that they are doing!

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